Creative’s Guide to Websites Online Workshop

Presented by Creative Plus Business in partnership with Service NSW Business Connect.

Creatives, arts organisations and small businesses all need a website, but where to begin when there are so many tech and design hurdles to navigate?
A website is an essential part of any marketing strategy, but with a little thought and planning it can be much more than a passive online portfolio display. A creative’s website can be a centralised place to showcase services, a marketing tool to share stories and case studies, and an educational platform to help clients and customers understand everything they need to know about your craft, your purpose and the offerings you have that meet their wants and needs.
‘Creative’s Guide to Websites’ is a FREE practical online workshop for beginners that examines best practice for creatives to present their websites, with examples and helpful resources for DIY design.

With a specific focus on the arts and creative industries, this online workshop will cover:
+ Starting with the Why – outlining the goals for your website and why they matter.
+ The importance of planning, making a site map and organising the content.
+ Designing a website that focuses on proactive sales as well as a passive portfolio.
+ Do it yourself or hire a designer? The pros and cons of design options, with suggestions.
+ Choosing the best platform for a DIY website.
+ Planning for maintenance and keeping a website up to date.
‘Creative’s Guide To Websites’ is a collaborative online workshop and participants will be encouraged to ask questions, share experiences and ideas, make connections and foster peer relationships.

What do I get?
All participants of this workshop also receive:
+ Lifetime access to a Dropbox folder jam-packed with additional resources and helpful links.
+ A workbook to assist with the practical elements of the workshop.
+ Access to additional free webinars to supplement the material covered in the workshop.
+ The possibi